This class was a load of fun. It was right up my alley. We had a Teacher who was incredibly friendly, and taught with confidence. She showed us presentations that were really interesting, and introduced a bunch of tools to use in the marketing space.
In a nutshell the brief was: HaeBae Entertainment, one of Australia’s leading festival production companies, is seeking a creative concept development for a new festival opportunity in New South Wales. This is an open brief for any genre of festival as we are looking to fill gaps in the festival market with a compelling creative concept that is commercially viable and disruptive to the sector. (this company is a made up company for the purpose of the assignment).
At the start of the assignment, Covid19 had not as yet closed down all entertainment spaces. So when it did, I adjusted my pitch. I shared the idea with friends for feedback before I submitted it to my teacher. Their responses were very encouraging and in the future, I may just may execute this concept. I let the performers that I used in my presentation know that they had made an appearance, and they understand this was just for an assignment only.
Springing new words into life to be held the first week of Spring, at the conclusion of the shutdown of venues due to corona virus.
Presented by Kerri Ellis Creative Director of Bucket Lounge
What’s in store?
A presentation of Zines – showcasing the alternative, experimental and the emerging. Adding live music and spoken word to the mix.
What to expect in three spaces of artistic presentations.
Zine Fair featuring a stellar line-up of zinesters, distributors, independent presses, and artists. Showcasing zines, small press, prints and comics from across the country, the fair celebrates the alternative, experimental and emerging.
Live Spoken Word Spoken Word – poetic performance art that is word-based Open to Spoken Word Poets, with special guest appearances from Luka Lesson and Nardean.
Live music from independent performing artists
A quintessential performance space for Sydney’s original performers with edgy fringe music. Ft E for Echo, Rita B, CloudBird and many more.
Why support this festival
Here are some predictions We will have just emerged out of a six month shutdown. It will be springtime. Time to reset our minds and move forward.
What’s in store for us? People will be incredibly relieved and happy to be out of lockdown. While in lockdown, Zine makers will have created new material ready to display. People will be fresh and ready to find new ventures.
Financing There are several ways to raise the funds – grants from City of Sydney Council and Music NSW. This will cover the space rental fee, advertising and logistics costs. Additionally, rent a table to the Ziners, and a small entrance fee to the general public.
A one day festival to spring new words into life. Bringing a positive frame of mind to people.
Well known spoken word artist, Luka Lesson, delivers positive messages. People will be ready to hear that.
Bringing live entertainment to Sydney again after the lockdown in mid March – it was said venues will close for six months. This festival coincides with that time frame. People will be ready for live entertainment.
Logistics and Planning
Since 2013, I have been involved in the live music industry in Sydney. I am very familiar with working out plans and the logistics.
I have a data base of at least one thousand people to call on to become involved with this festival. Two Zine festivals were cancelled due to corona virus. Those that missed out on displaying their zines in May will want to get involved with this one.
Create or Die Studio in Marrickville.
107 REDFERN ST, REDFERN
Zines connect individuals to movements and/or cultures that share common lived experiences, and contain a collection of ideas, words, thoughts, artwork and poetry. Our community will be ready for this after the shutdown has been lifted.
This idea was developed by Kerri Ellis